Make Your Customer Interactions Delightful with Project Management
If you find a great beer, you’ll keep coming back for more. Until you see repeat business the job isn’t done in business.
The job isn’t successful until your sales team can ask the customer for a written reference or referral. Once you see repeat business you will know your model is working successfully and that your project management system is working.
Designing those intangibles like brand image, logo, and other marketing material for the craft beer industry is integral to the success of their business, but the ability to see who buys, when and how much is where the real money is made.. Do you want customers to come back for more, or forget you ever existed?
If you want your customers to keep coming back you need to show them why it’s worth becoming repeat customers. Providing transparency to clients through project management is a key company strategy that will not go away anytime soon.
By allowing your customers to track progress in real-time and see where their money is going they’ll have more confidence in your ability to deliver to their standards. The more confidence they have in your business, the more likely they are to come back again when they need more products in the future.
Stand out from the crowd and people will keep coming back for more. Leave a lasting impression as good as the last sip of a great beer.
If you want your customers to love you as much as they love their favourite beer then be sure to prove to them that you have nothing to hide. Honesty and transparency will win customers over every time. There’s no better testimony than the quality of your own products with no gimmicks or hidden catches.
Build stronger bonds with your customers by putting the right information on the label.
From the tender to the project sign off, allowing your customer to be a part of the journey will only make your relationship stronger. At the end of the day, you’re both in the job together and providing customers with access to important information builds stronger bonds.
When selecting a distributor for their craft beer, breweries need to choose one that not only suits their needs today, but will also be appropriate down the track. Have you built intelligent supply chains that can scale with growth? How do you satisfy your audience?
By operating with a transparent project management system not only will you be able to manage your progress more effectively, but it’s also easier for your customers to find what they’re looking for.
You need to think about what is best for the long-term, not right now. If you’re not providing them with transparency then they are unlikely to come back again in the future. Transparency is about honesty and if you can provide a systematic approach to shared information and an open book to success and failure your clients will respect and repeat.
Selling a brand new craft beer might not result in amazing profits initially, but it will build down the track if you ensure the non-glossy elements stand out. The package is important, but the taste, cost and availability are just as important to get repeat business and referrals. It’s the honest bits that matter the most. If you want to succeed in the future then you need to have the mechanisms to engage throughout the customer lifecycle and be inclusive.
Would you rather show your customers that you’re worth coming back to now, or try to win them over again once you’ve already lost them? Putting the effort into your project management at the front end will guarantee better results in the long run, for you and for your customers.
Don’t let your business down by selling flat beer. Ensure the safety and quality of your products before they hit the shelves.
The proof is always in the pudding, or in this case, in the beer. When it comes to getting returning customers in the manufacturing industry it’s important to prove that safety is your number one priority, like taste is for the punter.
Would you buy beer if it wasn’t safe to drink? You can’t expect your customers to give you repeat business if you can’t guarantee the quality of your products every time. Without proof of the safety standards you maintain in your business it’s hard for your customers to know that they’re getting what they’re paying for.
Nobody drinks blindly from the first bottle they see. Let your data speak for you so your customers never have to worry.
With a project management system you prove that your products and processes are safe every time. It may seem easier to let your customers find out the information for themselves, but being honest and open in your business relationships will ensure that you are build trusting and long-term business relationships with your customers.
If you want your customer journey to be delightful every time then it’s important to dedicate time to the process. Paper systems don’t do the job anymore when it comes to project management so don’t let your customers down by continuing to rely on paper. And for beers sake, be use your digital expansion to be honest and transparent!
Want to delight your customers every time? Please contact us at contact@kynection.com or 1300 786 272 to discuss how we can help your business.
© 2020 Autolync Pty Ltd, trading as Kynection
Originally published at https://www.kynection.com.au on October 15, 2020.
